“The role of contemporary commercial design is to link instinct, art and commerce and it’s important that we as designers understand the innate techniques gleaned from years of first-hand contact with customers, while satisfying the objectives of those clients who have taken this so far that they have turned their business into a science.

I personally developed my eye working within the film and television industries and combined with some twelve years in retail, culminating in being Managing Director of a small national high street retail chain with an annual turnover of approx £20 million I have a strong user-need perspective and by sharing this within the Company I believe that this forms a unique foundation of the formadesign approach.

When retail design was in its infancy in the sixties and seventies, it was generally art based and less concerned with function.

formadesign is nearly five years old and I am very proud of the team of people both past and present who daily meet the challenge from our clients to invent new environments which are both efficient (in terms of space, flexibility and cost) and effective (to communicate brand values and encourage consumer activity), in order to meet ever tougher consumer demands...Read more>>